Ideas for Trade Show Booths that Work You want to get a positive return of investment from your trade show booth considering the amount of time, effort and money you spent setting it up. If you want to make your exhibit a must-see destination for trade show patrons, it is essential that you come up with a unique trade show concept and promotional plan. You need to have a novel and inspired marketing strategy that will make your display area distinct from the others and draw in the crowds. A good first step to doing this is by attending events within and outside of your industry, and identifying and weighing new marketing concepts. Go around a trade hall and observe what the others are doing with their exhibits. Pay heed to the booths that have a constant crowd and talk with their personnel about their techniques to hook customers. So how can you attract booth traffic to where you are?
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Your display area should make use of eye-catching graphics and a huge signage to stand out in the exhibition hall. You may want to invest in tall hanging display signs above your booth area so people can locate and find where you are. If your hanging sign has a unique shape, it can likewise attract people’s attention. Even the flooring can be used as a marketing tool by imprinting big and appealing promotional offers on the carpet or tiles. The letters should be facing the exhibition hall’s aisle so visitors can read your message quickly and without difficulty.
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You can hold raffles and fun games related to your industry which are more interesting than the brochures your competitors are handing out. Before winning a prize, attendees need to register and receive a ticket printed with information about your company. The sign-ups can be included in your mailing list after the event. To attract foot traffic, you may want to feature a magician or entertainers who can include your product information in their performance and complement your sales. Maybe you want instead a professional shoe shine service who can polish prospects’ shoes while your staff talk to them about your company? You can also host a wireless charging station and collect lead information from users as they wait for their mobile phones to be charged. Take advantage of people’s fondness for pictures by having a photographer on standby who can take attendees’ photos in front of your logo. Because people tend to keep photos of themselves, the picture will serve as your marketing tool even after the trade event is over. In addition, the photos can hike your social media presence as you tag the visitor in the picture and post in on social media channels for his or her many friends to like.