Bulk SMS Marketing: Have Success With Your Content To drive sales, companies have various marketing options they can go for. Among the marketing channels you can go for is using bulk SMS. Unfortunately, studies show majority of business owners do not use SMS marketing. The reasons for not using the marketing vary. For example, some businesses think the marketing is too hard while others cite cost as the major impediment for them using SMS. However, most of the reasons for not using the marketing are not justified. Studies indicate that SMS messages are read faster and frequently than email or social media posts. It is estimated that 98 percent of SMS texts are ready within an average of five seconds of them being delivered. Thus, SMS will ensure your message gets delivered to your audience in a better way. However, bulk SMS marketing comes with some challenges you should know. Users consider their mobile phones as private property. Therefore, they last thing they would expect to receive is an irrelevant or annoying message. This means you should get your bulk SMS marketing campaign right. Here are some tips that will help you have a successful bulk SMS marketing campaign.
Doing Messages The Right Way
Get Your Messages Right The success of your bulk SMS marketing campaign will mainly depend with the message you send. Your end goal should guide you on the kind of content to send. Still, there are some rules to follow in bulk SMS campaigns.
6 Facts About Options Everyone Thinks Are True
One of the challenges of SMS marketing is that you have a short space within which you have to convey your message. To be precise, you have to deliver your message in 612 characters. This means your message should be clear and precise. If the message is too short, it may not provide enough information. On the flip side, if the message is too long, your audience may lose interest. It is important for your audience to act on receiving your message. Thus, it’s important to ensure your audience will be prompted to act when they receive your message. One of the ways in which you can attract your audience’s attention through bulk SMS is by sending out offers. Most consumers do not mind receiving promotional messages through SMS multiple times. If you are sending an offer, it is important to clearly explain it in the SMS. You should also provide information on how to redeem the offer. One way in which you can do this is by sending out a discount code on the SMS. This will make the consumer feel the offer is exclusive to them. Also, make sure your offer has a deadline. When your offer has a deadline, your target customers will act quickly to ensure they don’t miss it. When carrying out bulk SMS marketing, follow the guide above.